The Origin of the TED Talk

TED.com was born in the earliest days of internet video. YouTube had just launched. The iPhone didn't exist yet. There were no algorithms, no Instagram, no TikTok — just the radical idea that ideas worth spreading could find an audience online. HW's creative director, Kari Mulholland, joined TED.com's media team in 2008 and helped shape its creative direction for the next decade.