Ideas Worth Dating

HW’s creative director, Kari Mulholland, produced promotional videos for TED’s partners and conferences. A favorite celebrates the 10th anniversary of TED.com. We cast Rainn Wilson as the lead, wrote the script on the flight to LA, and filmed Rainn going on dates with ideas from TED.com. Our favorite line: “I want to have your idea baby!” The video premiered at the main TED conference to a hugely positive response.